 |
How It Works
ImageIntell extracts specific information
from the images of checks it receives from the bank or financial
institution. This information includes such items as the name
of the payer or payee, addresses, ABA routing numbers, and account
numbers. Whether the data gathered is combined or used individually,
this valuable information then provides strategic information
used for creating and executing a strategic and targeted marketing
campaign.
Each resulting marketing campaign is then tailor designed to
meet the financial institution’s individual needs and
is executed through ImageIntell’s five tier marketing
process; Planning, Extraction, Analysis, Implementation
and Tracking
Step 1:
Marketing Plan
ImageIntell is a powerful marketing tool that will help to improve
the accuracy of your customer database and enhance marketing
research capabilities. NETBreeze’s team of marketing strategists
will then work with you to define the specific areas on which
you would like to focus. A timeline, internal contacts for calling
and visitation programs and collateral are then all determined
for each area defined. We will also prioritize prospects based
on information acquired by ImageIntell.
Step
2: Information Extraction
During this phase, we will take the images provided by the
financial institution and run these through the ImageIntell
software. This process pulls all the data from the images
and puts this into a database. The twelve fields of opportunity
that ImageIntell can extract are:
1. |
Payer Name |
2. |
Payer Address |
3. |
Payer City |
4. |
Payer State |
5. |
Payer Zip |
6. |
Payer Telephone Number |
7. |
Date |
8. |
Payee Name |
9. |
Dollar Amount |
10. |
ABA Number |
11. |
Account Number |
12. |
Memo Line |
Once this phase is complete, the analysis
phase will take place. During analysis, we take a deeper look
at the information and how it can be used to create a successful
campaign.
Step
3: Information Analysis
During Information Analysis, the extracted information is
processed giving a total image count and accuracy report,
known as a database query. This query simplifies the search
and retrieval functions for records. This phase allows users
to get a “snapshot” of the customer base and enables
them to target and build customer contact lists.
Using the detailed report generated from the information,
the marketing strategists at NETBreeze provide the financial
institution with the expectations of the program. At the completion
of this phase, the information is entered into the launch
module for execution.
Step
4: Implementation/Market
Launch
NETBreeze marketing strategists provide marketing
materials required for the specific areas of opportunity covered
in the marketing specification phase. These marketing materials
include:
1. |
Direct Mail Pieces |
2. |
Calling Scripts |
3.
|
Collateral |
Additionally, NETBreeze will meet with employees
and offer training.
It is our goal to provide clients with great market intelligence
that will lead to increased revenue. NETBreeze will recommend
several program options and the tools necessary for implementation.
The programs may include direct mail pieces, calling programs,
visitations, or a mix of all three.
Step
5: Market Tracking
As part of the monthly retainer, NETBreeze provides Salesforce.com,
an automated marketing tracking and reporting system. This
allows NETBreeze to track the success rate of the launch to
ensure that expectations are being met. Monthly progress reports
will be submitted tracking the results.
|
|
|
|
